Job description
Clinic Summary
Established in 1990 as Lakewood Orthopaedic Surgeons, Puget Sound Orthopaedics serves the Puget Sound region with comprehensive orthopaedic care in musculoskeletal disorders. Our team comprises of 18 physicians with specialties ranging from joint replacement, shoulder care, spinal care, hand and upper extremity treatment, to sports medicine and podiatric care. They work with our certified physician’s assistants and a 100-member support staff to ensure a high level of contact and ongoing patient education. We work together with the centralized goal of delivering expert, individualized and compassionate care to every patient.
JOB TITLE:
Community Liaison
POSITION SUMMARY:
Under the direction of the practice administrator, the community liaison establishes and maintains excellent relationships with referring providers, patients and the community on behalf of Puget Sound Orthopaedics. The community liaison must have supurb communication and social networking skills. They are responsible for managing business partnerships with referral sources and executing marketing tasks on behalf of the clinic.
DUTIES AND REQUIREMENTS:
Referral Outreach Responsibilities:
- Educate patients, referring providers and other referral sources on the services and amenities provided at Puget Sound Orthopaedics
- Travel the surrounding Tacoma, Lakewood and Gig Harbor areas to perform referring clinic drop-ins, schedule meetings and develop contacts and referral sources
- Obtain comprehensive knowledge of the organization’s markets including key referral sources and patients
- Identify opportunities for partnering and growth
- Maintain contact with referring clinics by phone and email
- Report clinical outreach efforts to practice administrator and physicians
- Build brand awareness throughout the community; attend and participate in community events
- Survey referral sources to identify procedural issues that inhibit referrals
Marketing Responsibilities:
- Create and implement print and digital advertising campaigns
- Manage the practice’s online reputation on Google, Healthgrades, Vitals, Yelp and other review sites
- Monitor and manage the practice’s SEO campaign alongside digital marketing agency; edit and write educational blog posts and website content
- Collaborate closely with the Proliance marketing team
- Facilitate development, design and ongoing maintenance of the website
- Work with new and incoming physicians to create an effective marketing plan that will assist in the growth of their practice
- Assist in the creation of print advertisements
- Regularly post engaging content for all social media platforms owned by Puget Sound Orthopaedics, including Facebook, LinkedIn and YouTube
- Design, order and distribute marketing materials on behalf of the practice
- Work with videography team to create compelling and informative videos
- Analyze patient satisfaction scores through internal survey platform; take action as needed
- Compose annual marketing plan and budget
- Manage philanthropic giving and sponsorships
Administrative and Employee Engagement Responsibilities:
- Order uniforms, name tags and badges for employees
- Open mail and disperse packages daily
- Assist HR department in posting and removing job descriptions to the Proliance website
- Lead the Event Committee with the purpose of boosting employee morale; plan office events and employee appreciation activities, organize donation drives, disburse birthday gifts and discover new ways to create a positive office environment
- Assist administrator in other duties as requested
EDUCATION:
High school diploma or GED. Bachelor’s degree in marketing, public relations, communications or related field preferred.
JOB-RELATED EXPERIENCE:
Minimum 1 year of marketing, sales or account development experience.
JOB KNOWLEDGE AND SKILLS:
General Skills & Knowledge:
- Great interpersonal skills; demonstrating patience, composure and cooperation; working well with all patients, physicians and staff.
- Computer savvy
- Superior oral and written communication skills
- Must be able to organize work and establish procedures
- Must be able to speak, read, and write the English language
- Must be skilled in computer/keyboard functions
- Adherence to all safety, risk management and precautionary procedures, including the consistent respect for confidentiality (HIPAA)
- Self-motivated; able to work independently
PHYSICAL REQUIREMENTS:
Required to sit, stand and walk continuously. Work is of moderate demand with occasional lifting of up to 25 pounds. Activities include stooping, bending, pushing, pulling, reaching, and occasional kneeling, crawling, and squatting. High frequency of telephone usage and computer keyboarding is present. Have the ability to see, hear, and speak continuously at a level to meet all functions of the job. Work is of high attention and mental demands including the ability to prioritize and process with accuracy.
CONDITIONS:
Working schedule is during normal business hours of 8:00 AM to 5:00 PM, Monday through Friday. May be required to work overtime, if necessary to meet work assignment deadlines or meet the needs of the employer, work overtime, or have work schedule adjusted to practice volume. The position will be based out of the Tacoma clinic location.
OTHER REQUIREMENTS:
Must be able to pass a criminal background check with the Washington State Patrol.
Job Type: Full-time
Pay: From $18.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- No weekends
Work Location: Multiple Locations
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