Job description
Come work for us!
We are looking for dedicated employees to join our team to help our customers have the best experience possible every time they enter a JD Finish Line store.
Our employees are key to our success.
The Digital SEO Specialist will be responsible for working with the SEO Team to drive quality traffic to Finish Line and JD Sports US by focusing on search engine optimization-related initiatives to support our organic search channel. This person will act as a consistent point of communication on the Marketing Team and interface with Merchandising, User Experience, Site Initiatives and Brand Teams by performing the following main duties:
Responsibilities:
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Improve organic search rankings for Finish Line and JD Sports US e-commerce websites and blogs with a focus on delivering against revenue and traffic targets.
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Execute on an integrated cross-functional SEO strategy that supports organic search goals and aligns with SEO best practices.
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Coordinate with team stakeholders to manage assigned initiatives, collaborate across organizational teams including digital channels, user experience, merchandising, brand/content/blog, and related.
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Manage local SEO initiatives to support JD Sports badge flips and new store openings.
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Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
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Content development – optimize copy, manage internal linking and implement new content across finishline.com and jdsports.com.
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Execute research and analysis of weekly/monthly campaign-specific metrics and overall site performance – prepare reports and status updates.
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Work closely across all functions to prioritize SEO best practices and tactics.
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Learn and use various analytics tools: Google Analytics, Google Search Console, Searchmetrics, Yext, and other SEO related platforms.
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Other duties as assigned.
Required Education and/or Experience
Bachelor’s degree (B.A) from a four-year college or university or equivalent experience required, with Business, Marketing, Communication or IT preferred. 1-3 years’ relevant work experience in SEO or Digital Marketing required.
Required Computer and/or Technical Skills
Advanced knowledge of Microsoft Office Suite preferred; basic to intermediate knowledge and abilities with Microsoft Word and PowerPoint, or Google Suite equivalents. Desired platform familiarity: Google Analytics, Google Search Console, Ahrefs, Conductor, Searchmetrics, Brightedge, Yext, or other similar SEO Enterprise platforms.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Sit for more than 6 hours per shift
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Use hands to finger, handle and feel
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Reach with hands and arms
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Talk and/or hear
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Stand for up to 2 hours at a time regularly
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Walk or move from one location to another regularly
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Periodically may need to climb, balance, stoop, kneel, or crouch
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Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally
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Punctuality and regular attendance consistent with the company’s policies are required for the position.
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Average work week is (40-50) hours, which can vary depending on business need.
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The work environment for this position is a moderately noisy office setting.
This company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy. Pay range: $58,000 - $63,000; 10% bonus target. This role will be eligible for medical, dental, vision, 401k, sick leave, parental leave, and company paid time off plan.
#LI-DNI
Physical Demands – The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per company policy.
EEOC Statement:
The Finish Line, Inc. is an Equal Opportunity Employer and is committed to complying with all federal, state, and local EEO laws. The Finish Line, Inc. prohibits discrimination against employees and applicants for employment based on the individual's race or color, religion or creed, national origin, alienage or citizenship status, marital status, sex, pregnancy status, age, military status, disability, or any other protected characteristic or class protected by law. The Finish Line, Inc. provides reasonable accommodation for disabilities in accordance with applicable laws.
Need accessibility assistance to apply?
Applicants who require accessibility assistance to submit an employment application can either call Finish Line at (317) 613-6890 or email us at talentacquisition@finishline.com. A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)
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