Job description
At The Social Lights, we’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.
Do you love making social-first videos that live on the internet and could be seen by (literally) millions of people? The Social Lights is seeking a team member to help us advance this capability at our social-first agency of the future. Is that you? Read on…
Social Content Creators are a unique blend of concept generator + creative maker. They are social-first thinkers who are passionate about creating content that gets talked about and drives audience engagement and growth across social platforms.
Beyond planning and connecting an idea, this particular role requires a focus on video production for social-first channels like TikTok, Instagram, Facebook, Twitch, and more. If your dream has always been to be paid for creating videos that live on the internet, this is that role. Heck. Yes.
Success in this position is ensuring we are delivering best-in-class content ideas, leading storyboarding, production, editing, and continuing to help clients innovate video in all its forms. And don’t forget the “what’s next” in social-first video trends. Our Social Content Creators are always looking for an opportunity to identify a new content trend, learn a new technique, and help our brands stand out in those noisy social feeds.
Still sound like your kind of job? Skim the roles and responsibilities listed below, polish up that portfolio, and let’s chat.
Responsibilities
Concepting
- Interpret creative briefs or real-time opportunities to develop creative concepts based on insights, trends, and business objectives.
- Work alongside multi-disciplinary TSL teams to concept, develop, and execute social-first ideas.
- Present social-first ideas in a compelling and inspiring manner, anticipating questions that may arise and being fully prepared with thoughts that go well-beyond what is written on a slide
Content Production
- Bring ideas to life, nurturing them from thoughts and concepts to real world expressions including storyboarding, shooting, direction, editing, and/or managing external production vendors and partners
- Create visually stimulating, breakthrough and memorable content using a variety of media, including video, stills, animation, 3D, audio and stock assets
- Ensure full delivery of assets on-time
- Establish a high standard of excellence for every piece of content produced, paying close attention to all the details while continually improving the process
Content Planning
- Co-lead content planning for key clients, supporting priority accounts across the agency with guidance and oversight from the Creative Director and Content Producer.
- Provide platform-specific content recommendations that leverage cultural trends, platform trends or resonant consumer insights
- Actively identify trends in the industry in an effort to help our clients innovate and elevate above the competition
- Share content creation best practices with the team, adapting and learning new social mediums (ex. TikTok, Reels, Pins, Stories)
Content Ideation
- Conceptualize breakthrough ideas that align with the overarching social strategy and help our clients achieve their objectives, ultimately driving their business forward
- Effectively present ideas to internal teams and clients, anticipating questions that may arise and problem-solving in real time as needed
- Build and implement processes and best practices for content creation, ensuring all content embodies the brand voice + tone and follows brand and platform guidelines
Competencies and Requirements
- 5+ years experience in concepting, with a focus on social media
- 2+ years experience editing/creating video content for digital and social
- Client presentation experience
- Quick to solve problems, improvise or propose solutions to barriers that may arise
- Growth mindset
- Able to deal with ambiguity
- Stellar writing, editing and proofreading skills
- Proficient in MS Office software and G suite
- Excellent time management, organization, and prioritization skills
- Agency Experience a plus
- Proficient in Adobe Suite (Premiere Pro, After Effects, Photoshop, Illustrator)
- Experience with Apple (Keynote, Pages, Numbers)
- Experience with drones, volumetric content capture, VFX, A.I., and/or 3D a plus
Benefits
- Medical + Dental Insurance
- Health Savings Accounts (HSA)
- 401K Retirement
- Short-term, Long-term disability, and Life Insurance
- PTO
- Summer Hours and Flexible Work
- Technology Enablement
- Pet-Friendly Office
About The Social Lights
At The Social Lights we create social capital for some of the world's most influential brands and people.
We’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.
We’re a band of creative and energetic problem solvers who love nothing more than to help brands and individuals powerfully connect to their consumer utilizing the power of social media. In other words, our superpower is transforming social capital into brand equity.
FIND OUT MORE
Department
Content
Employment Type
Full Time
Location
Minneapolis, MN
Workplace type
Hybrid
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