Job description

Department: Marketing

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:
Job Summary
Design and provide guidance on technical development of exceptional and consistent user experiences across proprietary Customer-facing digital channels (desktop, mobile, tablet, kiosk). Collaborate with digital strategists, product managers, and technology on interactive development projects.
Responsibilities
Designs impactful user experiences for Southwest Customer-facing digital channels, self-directed in executing through complex requirements
Employs resources and optimizes work efficiently within scope of responsibility
Initiates courses of action in line with Marketing strategy, drives forward and follows through against promised timelines
Constructs hypotheses, seeks solutions and applies best practices in determining information structure, wireframes/prototypes, and user interactions in a manner that is simple and intuitive
Communicates in a compelling and well thought-out manner in all types of interaction, creates a point of view, collaborates effectively, presents with poise and confidence
Creates stimuli for usability studies and partners with 3rd party tools or agencies to field the tests
Researches and maintains up to date knowledge of information architecture, user experience, web design, accessibility and usability trends. Serves as a mentor to infuse knowledge back to the working team
Is adaptable to evolving business needs and a changing environment
Solution oriented; positively impacts the environment of his or her direct team and others with whom he or she interacts
Works with leader to align on priorities, constructively address project work, and build personal development plans
Must be able to meet any physical ability requirements listed on this description
May perform other job duties as directed by Employee's Leaders
Knowledge, Skills and Abilities
Must be proficient in a variety of design tools specializing in wire framing (ex: Axure, UX Pin, Visio, etc), visual design (ex: Sketch, Photoshop, Illustrator, etc), and prototyping (ex: Principle, Marvel, Invision, Adobe XD, etc)
Experience working with development and understanding of HTML and CSS preferred
Experience with JIRA, Microsoft Project, and/or Trello is preferred
Communicates effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
Prioritizes effectively and hits promised timelines
Delivers quality work within a low-cost environment
Is a curious learner
Education
Required: High School Diploma or GED
Preferred: Bachelor's degree - Degree in design or human-computer interaction preferred
Experience
Required: 4 years experience in related field required OR minimum 2 years experience in a related field with an advanced degree
Licensing/Certification
NA
Physical Abilities
Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
Ability to communicate and interact with others in the English language to meet the demands of the job
Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job
Other Qualifications
Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
Must be at least 18 years of age
Must be able to comply with Company attendance standards as described in established guidelines

Southwest Airlines is an Equal Opportunity Employer.
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