Job description
About LOVB:
Launched in 2019, League One Volleyball (LOVB) is a mission-led sports performance, training and media lifestyle venture that will change the game of volleyball, the most popular sport for girls in the US.
LOVB is one holistic ecosystem for club and pro volleyball. We support athletes through their entire journey - from prep to pro. We are launching our professional league in the US from the grassroots up, with each pro team built from a foundation of ambitious junior clubs located across the country. We are paving a path to successful careers - both on and off the court.
League One Volleyball (LOVB) is made up of a conscious melding of highly diverse talents into a true volleyball community. This passionate team is the key to our success and all of us are committed to making LOVB the best place to work and belong.
LOVB offers a compelling, diverse and inclusive culture, and an inspiring environment for professional development. We are breaking new ground for volleyball in the US and our entire team shares in this mission of enabling LOVB for Life.
The Role:
The VP of Brand Marketing role is a unique opportunity to be a key leader at LOVB focused on building awareness and engagement for the LOVB brand through digital (with focus on Social Media) and physical channels (with focus on events and local youth clubs). The ecosystem nature of the LOVB brand means this leader will build and bring the brand narrative to life by working with all parts of the LOVB community: youth clubs, pro, advisors and other supporters/partners.
This is a remote position and candidates may be located anywhere in the United States.
Responsibilities:
- Bring the brand narrative to life through brand building and marketing, utilizing both digital (social media, digital outreach, virtual events) and physical (events, local youth club partnerships) channels
- Oversee content, PR, and communications for the orgagnization
- Work closely with the Creative Director and cross-functional team on the articulation of brand identity, positioning, and values
- Structure brand messaging and content to an identified audience, delivering via social media and influencer marketing
- Develop an integrated marketing calendar in order to better engage audience base, telling the brand's story from their community of clubs, players, supporters, and athletes
- Ensure that in-person and virtual events are tailored to the organization's brand values
- Provide marketing support and direction to individual clubs in order to reach brand objectives
- Take advantage of additional marketing avenues (CRM, SEO, analytics, etc.) in order to achieve business goals, bringing additional marketing strategies in house when needed
- Partner with vendors on merchandise collection to be distributed via e-commerce channels
Qualifications:
- 10+ years of marketing experience, with at least 5 in a leadership position
- Bachelor's degree, required; MBA or similar advanced marketing degree a plus
- Experience building scrappy, consumer-facing sports or consumer brands
- In-house experience strongly preferred, but agency experience on top of that is a plus
- Extensive brand storytelling experience, including PR, content strategy, etc.
- Extensive experience with B2C social media marketing with a demonstrated track record of success in building brands on social media channels (TikTok, Instagram, Facebook, etc.)
- Ability to think both creatively and analytically
- Start-up or early-stage company experience strongly preferred
- Deep passion for women's sports and entertainment, requiredA deep passion for women's sports and female empowerment
Location:
- Flexibility to work anywhere in the US with willingness to travel for regular offsites and other business related destinations
- Reports to the CEO based in LA, California
We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. LOVB is an equal opportunity employer and welcomes everyone to our team.
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