Job description
This opportunity is located within our AFB International business, the global science and technology leader in pet food palatability. We develop and produce a full range of liquid and dry palatability enhancers using high-quality ingredients proven to optimize companion animal response and consumption.
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Job Description
Summary
The AFB Marketing Manager is an ideal role for someone who loves B2B marketing as well as dogs and cats, is energized by autonomy, naturally leads through influence, and enjoys having the opportunity and responsibility to develop and implement an outstanding brand vision. This position plans, creates, and implements the global marketing strategy for AFB, including idea generation, marketing planning, tradeshow management, content development, market research, tracking, and budgeting.
Essential Duties and Responsibilities:
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Create and implement a brand vision that supports the company’s strategy, annual objectives, and customer and company needs
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Create and manage the annual marketing plan identifying priorities, initiatives, marketing assets, and KPIs that align and promote our strategic direction, increases qualified leads, improves customer loyalty and advances a customer’s desire to purchase from AFB
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Be a go-to for customer, competitor, and market trends. Use knowledge to drive business case development and strategic updates; share relevant updates within the business to drive business decisions.
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Prepare and drive new product and technology business cases through the innovation and gate processes
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Partner with Product Management, R&D, and Sales on the development and introduction of new products including the development of brand positioning, sales collateral, and communication materials
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Lead the upgrade of Salesforce marketing automation to deliver campaigns and content that build brand loyalty and awareness, support the customer experience, and drive customer conversion.
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Design and execute Voice-of-Customer (VOC) data gathering and hypothesis testing that reveals in-depth customer insights to build brand loyalty and brand awareness
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Be deeply knowledgeable about the customer journey and curate the customer experience, developing and implementing digital martech and technical content that supports customer needs and expectations
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Develop and maintain excellent internal and external relationships; collaborate with all functional areas to successfully implement strategic marketing initiatives; build strong relationships and partner with key industry players, agencies, and vendors
Supervisory Responsibilities:
This position is an individual contributor working on a global marketing team of about ten people.
Qualifications
Required:
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Bachelor's degree from four-year college or university
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Three (3) to five (5) years related experience or training required
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Fluent English
Knowledge, Skills & Abilities
To perform this job successfully, an individual should have the following knowledge, skills and abilities:
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Experience with successful, engaging brand management in a B2B environment
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Demonstrated success with CRM marketing automation development
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Experience with website analytic tools to guide and inform marketing initiatives
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Understanding of traditional and emerging marketing channels; enthusiastic about best practices and latest trends in B2B digital marketing and measurement
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Success with getting support for projects and investments and executing projects to their conclusion
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Experience transforming complex solutions to simple, clear consumer-facing content
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Self-starter; success working in autonomous environments with little supervision
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Extraordinary verbal, written, and graphic communication skills in a multicultural, multinational; enjoy presenting in the boardroom, on stage, or in the elevator to large and small audiences alike
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Demonstrated effectiveness and enthusiasm for garnering support, mobilizing high-performance teams, and driving initiatives through influence versus authority
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Ability to manage changing priorities and ambiguity while remaining calm and positive
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Ability to travel up to 20%, mostly domestic
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to sit. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Light physical activity performing non-strenuous daily activities of an administrative nature
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually quiet, but hearing protection may be required in certain situations. The working environment is typically well-lighted, heated and/or air-conditioned indoor office setting with adequate ventilation, but certain situations may require exposure to factory conditions and moving mechanical parts.
AFB International
is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to race, religion, color, sex, age, disability, sexual orientation, genetic information, national origin, or veteran status.
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